農產業貿易潛力分析平台

農產業貿易潛力分析平台
Agricultural industry export potential assessment platform

行政院農業委員會農業試驗所
Taiwan Agricultural Research Institute, Council of Agriculture, Executive Yuan

　　國際市場長期經營，仰賴資料分析支持決策，才能確實掌握趨勢脈動並獲取機會預知風險，因此本計畫開發農產業貿易潛力分析平台，平台功能包括「市場吸引力分析」、「市場競爭力分析」、「零售價格分析」、「市場分析報告」，市場吸引力分析可做為出口市場初步篩選工具，市場競爭力分析可用評估我國與其他競爭者之競爭情勢，零售價格分析提供使用者國際零售通路，販售蔬果的價格、產地與包裝等產品資訊，而分析報告則可提供使用者農產品外銷市場觀察報告。

　　The long term operation of the international market relying on data analysis to support our decision making so that we can grasp trends and gain opportunities to foresee risks. Therefore, this project has developed an agricultural industry export potential assessment platform that includes “market attractiveness analysis,” “market competitiveness analysis,” “retail price analysis,” and “market analysis report.” The market attractiveness analysis can be used as an initial screening tool for export markets; the market competitiveness analysis can be used to assess the competitiveness of Taiwan against other competitors；the retail price analysis provides users with product information on prices, origin, and packaging of vegetables and fruits sold through international retail channels; the market analysis report provides users with market observations of exports of agricultural products.

圖一、使用者可以利用平台功能，增加各別指標權重或刪除指標，分析目標國作物之市場競爭力。
Fig. 1. Users could utilize weighting function on the platform to weight and delete individual indicator.

圖二、利用平台繪製分析圖形功能，繪製具策略意義之分析結果。
Fig. 2. Users could utilize the drawing function to create their own graphs for decision-making.

完整成果手冊請點此下載！

資料來源

• 財團法人農業科技研究院彙整
• 台灣農業科技資源運籌管理學會《農業技術口碑好，南向出口有一套》成果手冊

文章摘譯

• 農業科技決策資訊平台管理團隊